AI for HR consultants: Social media content creation case study
From chaos to clarity: How Susan harnessed AI for effortless content creation
CLIENT:
Susan, a busy HR consultant, had had plenty of work that was coming to an end. She soon realised she had not been very proactive on social media to establish her brand further than her existing clients and did not know what types of topics to post, or what type of content would work for her clients.
THE BRIEF:
Susan, a dedicated HR consultant in the UK, found herself so busy catering to her clients that she neglected her social media presence.
With little understanding of her target audience and uncertainty about what content to post, she felt lost in the digital landscape.
THE PROBLEM:
Susan's lack of social media engagement left her feeling disconnected from potential clients.
She struggled to identify the type of content that would resonate with her potential clients and often felt overwhelmed by the thought of creating it.
The pressure to maintain a consistent online presence while managing client demands was daunting, leading to frustration and missed opportunities for growth.
DREAM OUTCOME:
Susan envisioned a vibrant online presence that would attract her ideal clients.
She wanted to create valuable, engaging content that showcased her very specific expertise and build connections within the HR community, all without spending excessive time on writing and research.
She wanted to be more strategic in her approach, rather than trying to through spaghetti up the wall and seeing what stuck.
THE SOLUTION:
We introduced Susan to a custom GPT model that understood what services she offered, her tone of voice and brand for content creation, paired with Perplexity for in-depth research.
This combination enabled her to generate high-quality articles and social media posts quickly while gaining insights into trending topics relevant to her target audience.
OUR PROCESS:
Step 1: Conducted a "Social media strategy assessment" to identify Susan's goals and target audience.
Step 2: Developed a custom GPT model tailored to her writing style and HR specialisms and the things she enjoyed doing in her HR consultancy.
Step 3: Integrated Perplexity for comprehensive research support on trending HR issues.
Step 4: Created easy-to-use templates for various types of content (blogs, social media posts (LinkedIn, Instagram and even eventually Tiktok!).
Step 5: Provided training on effectively using both tools to maximise engagement.
OUTCOMES:
The main outcome for Susan was that she had a detailed plan of what to post, where, and when.
Content creation time reduced by 70%, freeing up time for strategic networking, which she thoroughly enjoys.
Increased social media engagement by 50% within weeks, leading to more inquiries from potential clients.
Enhanced content quality resulted in an increase in shares and interactions across platforms.
Susan established herself as a trusted voice in her HR consulting specialism, attracting new clients through valuable insights.
The stress of content creation was alleviated, allowing Susan to enjoy her work while building meaningful connections online.
Susan's journey highlights how leveraging AI can transform not only content creation but also client engagement. By streamlining the process and enhancing her online presence, she successfully connected with her audience and positioned herself as a thought leader in the HR field.
Are you ready to transform your HR consultancy with AI?
Book a free 15 minute AI discovery call with us today and learn how you can reduce the time you spend on content creation and focus on the things you really do enjoy doing.
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